From Edison
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Protect your ideas and profit

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About the book

It is time for an intellectual property wake-up call! Think intellectual property doesn’t affect you or your business? Think again!  As technology changes, intellectual property is affecting more people than ever before. If you have a big idea, you need to know your rights and how to protect them. 

Intellectual property expert, Frederick Mostert, cuts through complicated concepts and presents simple, practical advice so you can understand, exploit and protect your rights and make the most of your ideas. This book guides you through why, when and how to safeguard your ideas, strengthen your rights and maximise their value.

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reviews

Frederick Mostert - the man who helped Nelson Mandela protect his name and image from exploitation - sets out the intricacies of intellectual property rights in layperson's terms in his new book...
Read More at Penguin Books (South Africa)
Subtitled "Protect your ideas and make money", this book reflects the author's belief that creativity well tempered with good advice and common sense is a better path to success than the simple course of stealing and using other people's innovative ideas..
Read More at IPKat
The publisher, DK Publishing, worked closely with the authors to present a varied and colorful display of creations that have become established icons accompanied by informative captions to inspire and guide the reader.
Read More atCopyright Law & Copyright Information
Clear, concise, and accessible, this practical guide will give readers an unprecedented introduction to the fascinating world of Intellectual Property, one of the hottest and most misunderstood topics among business owners, inventors, and anyone with an idea..
Read More at DK Publishing
By explaining in plain-English the importance of intellectual property, a complex area of law, From Edison to iPod makes this subject accessible to everyone, especially non-lawyers. Dr Frederick Mostert's new book will appeal to anyone with a valuable idea: entrepreneurs, inventors, marketing executives, designers, investors, web scientists, also law students, etc...
Read More at British Design Innovation
Turn your idea into a moneymaker with From Edison to iPod: Protect Your Ideas and Make Money, the new book from Frederick Mostert and Larry Apolzon, two of the world's leading intellectual property lawyers. Everyone from Nelson Mandela to fashion designer Stella McCartney sings the praises of this up-to-the-minute resource on intellectual property...
Read More atLookSmart Find Articles
From the striking cover... to the spacious, well laid out pages, the book is easily digestible and informative... Friendly, informative and non-threatening, "From Edison to iPod" is not only helpful but interesting.
Read More atJo Parfitt - The Book Cooks
The book is written with simple language and humor, making it enjoyable and understandable to even the causal reader.
Read More at BookPage
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Questions that you can
find answers to

  • What are trademarks, copyright, design rights, trade secrets and patents?
  • How do you prove that you were first with your ideas?
  • What can you do if someone copies your ideas?
  • How can you strategically build an intellectual property portfolio?

With these straightforward tips you can protect, profit and prosper.

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Interview with the Authors

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Praise for the Book

A chatty, inviting resource for anyone who's interested in protecting a great idea...(includes) bold images, fun tidbits, notes of caution and definitions. This valuable guide for aspiring entrepreneurial thinkers provides overall principles for thinking through the basics of intellectual property...while sharing hands-on tips.
Publisher's Weekly
"Designers need to know how best to protect their creations. This book tells you how. "
Stella McCartney
This book democratizes intellectual property and makes it accessible for all to use and understand.
Nelson Mandela
Confucius says 'My education is open to everyone'. I say 'This book makes everyone understand intellectual property'
Jackie Chan
I never believed my pastry creations could be protected by intellectual property!
Bill McCarrickMaster Chocolatier & Pastry Chef, Sir Hans Sloane Chocolate & Champagne House
Fred has written the book I would have liked to write. He's an expert and it shows, everything is covered in clear language. This book will be a boon to all innovators.
Ron MarchantChief Executive of the U.K. Patent Office
Intellectual property is a powerful tool for economic growth, and entrepreneurs and politicians alike need to read this book.
Dr. Kamil IdrissDirector General, World Intellectual Property Organisation
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Protect your ideas and profit

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